San Diego, CA (September 4, 2012) — World of EPI’s newest doll line, the Positively Perfect Diva Collection, will be available in select stores and online in time for holiday shoppers.
“Having already created an infant and toddler line of multicultural dolls, the concept for this new line started with my desire to target girls in a slightly older age group,” said Lisa Williams, Ph.D., CEO. “I wanted young ladies to know that they are Dignified, Intelligent, Vivacious and Attractive – and the Diva Collection materialized.” Divas radiate confidence and beauty. When they walk into a room all heads turn, because of their outer beauty and inner grace. Diana loves to write, Abrielle is a dancer, and Zair is an artist. All are straight “A” students.
Dr. Williams is a mom and former professor, and has always wanted to inspire the best in young people. In 2003, the World of Entertainment, Publishing and Inspiration (World of EPI) was formed with the mission of expressing joy by providing children with access to dolls that encourage dream, promote intelligence, challenge perceptions, and open their hearts to all types of beauty.
She comments, “Having our dolls on store shelves and available through many online retailers is the direct result of generations of parents, grandparents, and friends wanting to provide positive play for children.” Motivated by their dreams and from Dr. Williams’ heart, Positively Perfect Dolls were born. Every doll represents positive statements, such as “I am proud,” “I am smart,” or “I am beautiful.” They are lovingly designed to show the beauty of diversity, from curly to straight hair and butter cream to chocolate skin.
“Positively Perfect Dolls show all little girls they are beautiful,” Williams adds. “I do not want to see another little African American girl fail to chose the doll that most closely resembles her precious face because the child does not view the doll as being equal to or more beautiful than the white doll.”
All of the magnificent dolls in the World of EPI collection including the Infant, Toddler and Diva dolls are available now in select Walmart Stores, and will be available through their website in November. In addition, dolls will be available for purchase online at Toys R Us, HSN, Target, Sears, Kmart, Meijer and Overstock websites.
About Dr. Lisa:
Recognized as an expert in Self Esteem and Inspirational Psychology, Williams was recently invited by the Toy Industry Association (TIA) to visit with State of California legislators and members of the House of Representatives to tell lawmakers the story of EPI. EPI represents the American dream of a company with a vision to improve society. “Our company is the little engine that could. We never gave up on our dream to bring beautiful and authentic dolls to children of all cultures,” said Williams.
Dr. Williams currently serves on the Walmart Women Owned Business Executive Committee to advise Walmart on how to support and partner with more women businesses. She was also invited by State of California politicians to participate in a delegation of politicians and business executives traveling to China in the fall, and she serves on the Tuskegee Supply Chain Forum Board to help educate and inform middle school children about business and supply chain management.
Recently, Positively Perfect Dolls won the Dr. Toy Best 100 Award, as well the Award for Best Vacation Toy. Dr. Toy is like the Good Housekeeping seal of approval for the Toy Industry.
World of EPI