70% of men think that women need to downplay their personality to be accepted. Pantene asks everyone to whip away the double standards that hold women back. Because when you stand strong, you shine.
Sheryl Sandberg praises Pantene commercial condemning workplace sexism
The Facebook COO said the powerful ad from the Philippines, which shows how men and women can receive different labels at work when they do the same thing, is ‘really worth watching.’
By Victoria Taylor / NEW YORK DAILY NEWS
Pantene’s commercial, which takes on hypocrisy in the workplace, has more than 3 million views on YouTube and has gained some influential fans.
A Pantene commercial from the Philippines that takes on gender stereotypes in the workplace has caught the attention of a woman who knows a thing or two about the subject.
On Saturday, Sheryl Sandberg, the COO of Facebook and author of “Lean In: Women, Work, and the Will to Lead,” endorsed the viral beauty ad on social media.
When a man gives a speech, it may be described as ‘persuasive,’ but people may judge a woman who speaks that way as ‘pushy,’ Pantene points out in a viral ad.
“This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways,” she wrote on her Facebook page. “Really worth watching.
The ad illustrates how a man showing authority is viewed as a ‘boss’ while a woman doing the same is called ‘bossy.’
All of this is set to a version of Tears for Fears’ “Mad World.”
“It’s time we put an end to labels against women,” the video’s YouTube description reads. “Pantene believes that when you stand strong, you shine.”
